Website for removal companies: cost, and the quote form that does the work
A website for a removal company that takes a quote request and gives you enough to price the job is a step 03 business website: EUR 1.500-3.500. If you want the smallest version that still works, one page with a properly built form, that is step 01 at EUR 600-900.
What separates a removals site that fills your diary from one that does not is not the photography. It is what the form asks, in what order, and where the answer goes.
The form is the product
Someone with a moving date fills in your form, and what lands in your inbox either lets you send a price or it does not. If it does not, you call back to ask about the floor, the lift, the parking and the piano, while the same person answers those questions for someone else.
A name, an email address and a message box is the cheapest thing a builder can put on a page, and it hands you the slowest possible version of every enquiry.
Nine questions a quote form has to ask
Each answer changes what a move costs you to run. Any one missing from the form is a question you ask later, by phone.
| What you ask | Why it changes the price |
|---|---|
| Collection address, floor, and whether there is a lift | Stairs and floor count decide crew size and hours before anything is loaded. |
| Delivery address, floor, and lift | The same again at the other end, and the easiest half to leave off a form. |
| The date, and how far it can move | A fixed Saturday and a flexible midweek slot are not the same job to schedule. |
| Size of the property, in rooms or rough volume | This sets the van and the crew without a survey. |
| Items that need special handling | A piano, a safe, gym equipment or framed artwork changes equipment, people and cover. |
| Packing: who packs, and who supplies the materials | It is a separate service with separate hours, not a rounding error on the quote. |
| Storage between collection and delivery | A gap between the two dates turns one job into two moves plus storage. |
| Access at both ends: street width, parking, permits, hoist | A permit or a hoist carries a cost and a lead time, and neither is visible from a postcode. |
| Name, phone and email | Not a pricing question. It goes last because it asks for the most commitment. |
Ask them in an order people can answer
Addresses and dates are easy: the customer knows them without thinking. Volume and special items take effort. Contact details ask for a commitment. Put the easy questions first, the effortful ones in the middle and the contact details last, one decision per screen, so the form works on a phone held in one hand.
Saving each answer as it is given will not hand you a lead when somebody abandons the form. It will tell you which question they stopped at, and that is the question to rewrite. Storing partial answers needs a database rather than an email script, one concrete difference between a step 03 build and a step 01 one.
What moves the price inside step 03
- Page count. Home removals, office moves, storage, packing, international: each service you sell properly is a page, and four to seven pages is what EUR 1.500-3.500 covers.
- Location pages, if you want to be found in the places you serve rather than only where you are registered.
- Conditional logic in the form. Asking about a lift only when an upper floor is selected is real work, and it is what keeps the form short.
- The CMS, so you can change your own service text, dates and prices without asking anyone.
- Where the enquiry lands. Your inbox and your own database are included. A CRM, a planning system or your own API is step 04.
The prices in full
| Step | What it covers | Price | Timeline |
|---|---|---|---|
| 01 Single-page landing | One page, form, analytics, responsive | EUR 600-900 | 1-2 weeks |
| 02 Mini-site | Two to three pages, contact flow, basic CMS | EUR 900-1.500 | 2-3 weeks |
| 03 Business website | Four to seven pages, CMS, service pages, booking or contact | EUR 1.500-3.500 | 3-6 weeks |
| 04 Advanced site or web app | Login, dashboard, API, CRM, payments, chatbot | EUR 3.500-7.500 | 6-12 weeks |
| 05 Custom SaaS platform | Scope, auth, billing, admin, deployment | from EUR 7.500 | After discovery |
Care is EUR 100-300 a month and covers updates, monitoring, backups and small fixes. It is not a redesign and it does not pay for new features. SEO foundation is a one-off at EUR 450-750: Search Console, analytics, indexation, technical hygiene, titles, internal links and a three to six month plan. SEO growth, which is technical and on-page work, service and location pages, internal links and reporting, is EUR 500-800 a month. The same figures sit on the packages page, and a fixed quote always follows scoping.
How the build runs
Scoping comes first: your services, your service area, the pricing logic behind a quote, and what the form has to capture. Then a fixed quote, then design, build, content and launch, at 1-2 weeks for step 01, 2-3 weeks for step 02, 3-6 weeks for step 03 and 6-12 weeks for step 04. Step 05 is scoped in discovery before any timeline is promised.
The part that waits on you is your own pricing logic: which of the nine answers changes your quote, in which direction, and the jobs you turn down. Nobody outside your business can write that. How the build itself is put together is set out under design and engineering.
When to spend less
If your vans are booked out and you are turning work away, a new website is not the purchase to make. Come back when the diary has gaps in it.
If your current site is found in search and the only weak part is a three-field contact box, buy the form and leave the rest alone. Rebuilding pages that already work is an easy way to spend step 03 money and end up where you started.
If the site is fine but nothing finds it, start with SEO foundation at EUR 450-750 one-off, as listed above, before you commit to EUR 500-800 a month.
And if the site is one page that never changes, you may not need Care. It earns its money when the site changes, when a form has to keep delivering, or when you would rather someone else watched the backups.
Questions to settle before you commit
Can the form send jobs straight into our planning system?
Yes, and that moves the build to step 04, EUR 3.500-7.500. Pushing an enquiry into a CRM or a planning tool means authentication, field mapping and a decision about what happens the day their API refuses the connection. A form that writes to your own database and emails you is included at step 03.
Do we need a page for every town we cover?
You need a page for a town when you can write something true and specific about moving people there: the parking rules, the staircases, the permit office. A page that only swaps the town name into the same paragraph gives a search engine no reason to prefer it. Location pages are part of SEO growth at EUR 500-800 a month, or they can be scoped into the build.
Who owns the site and the enquiries in it?
You do. The code, the repository and the database are yours. Hosting is agreed per project: the studio can host, and where the site runs is settled during scoping rather than assumed.
Can customers pay a deposit online?
Yes, at step 04, EUR 3.500-7.500. Taking money changes the build: a payment provider, refunds, receipts and a record of what was paid against which job. It is not something bolted onto a step 03 site afterwards.
Tell us how you price a move and what your current form asks, and you will get a number rather than a brochure: get in touch.
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JP Studio designs and builds websites, storefronts and product interfaces.