Website for bike shops: repairs, stock, seasons and what it costs

en 2026-09-18 7 min read

A bike shop website is EUR 1.500 to 3.500 for the version built to take repair bookings and send people to the door, and EUR 3.500 to 7.500 once you sell and take payment online. The second number buys something that has to be packed, posted and kept in stock, so pay it only when you have something worth shipping.

A bike shop site has three jobs: take repair work, tell the truth about stock, and change with the seasons without calling a developer.

Repairs come first

Someone searching for a repair already knows what they want, and wants it nearby. A page that names your services, explains what happens at drop-off and takes a booking does more for the shop than a gallery of bikes you no longer have.

On step 03 that booking is a form with a date, the bike, the problem and a confirmation email, inside the EUR 1.500 to 3.500 build. It becomes step 04, at EUR 3.500 to 7.500, when the mechanics need their own login and queue, or when you want a deposit to hold the slot. Either way, keep service prices in the CMS: a price you cannot edit yourself ends up wrong.

Stock is an honesty problem

A bike is a model, a size and a colour, and the one on your floor may not be the one being searched for. There are three honest positions.

1. Show the range, not the units. The brands you carry, the categories, the price bands, and a clear line that sizes and availability move. No integration, so step 03.
2. Show real units from your till system. Worth it only when your point of sale can export stock and someone keeps it tidy. That is an integration, so step 04.
3. Show nothing, and send people to the phone or the door. Cheapest, and defensible when stock moves faster than anyone can maintain a page.

Avoid the middle ground: a stock page that was right the day it was written and never touched again. A wasted trip to your shop is worse than no information.

Seasons change what the site says, not what it costs

If your workshop fills when the weather turns and empties when it does not, the site takes bookings while you are busy and sells bikes and accessories while you are not. That is a content job, not a build job.

It is also why a bike shop needs a CMS it can actually operate: change what the homepage leads with, swap the offer, close bookings when the workshop is full, without asking anyone. We design that editing layer as part of the site, as described on design engineering.

When selling online is worth it, and when it is not

Payments and checkout sit on step 04, at EUR 3.500 to 7.500. That is a real jump from step 03, so it deserves a real answer.

Worth it when

• You sell parts and consumables that fit in a box: tubes, chains, lights, helmets.
• Your till system can tell the site what is on the shelf, so you never sell something that already left.
• Someone in the shop owns packing and posting. A webshop is an operating commitment before it is a website.

Not worth it when

• Bikes are the main thing you sell. A bike needs a size, an assembly and a fit, and shipping one creates a delivery problem and a returns problem.
• Your accessories are the ones every large retailer carries. A checkout does not win that comparison. Being nearby and knowing the customer does.
• Nobody has time to pack. An order you cannot fulfil is worse than one you never took.

The middle path costs nothing extra: a reserve and collect form on step 03. The customer asks, you hold the item, they come in. No payment, no packing, no step 04.

What each step gives a bike shop

These are our standard steps, read through a bike shop's eyes. The plain definitions are on packages.

Two things can continue every month after launch. Care is EUR 100 to 300 per month for updates, monitoring, backups and small fixes, and it does not cover redesign or new features. SEO growth is EUR 500 to 800 per month for technical and on-page work, service and location pages, internal links and reporting.

SEO foundation is different: a one-off at EUR 450 to 750 covering Search Console, analytics, indexation, technical hygiene, titles, internal links and a three to six month plan. It is done once and handed over.

Process and timeline

1. Scoping. What the workshop needs, what the till system can export, and whether anything is genuinely sold online. The fixed quote follows scoping.
2. Design. The booking flow, the service pages and the shop pages, drawn for a phone first.
3. Build. The CMS you will operate, the booking and forms, and a checkout only on step 04. The stack is the one on our Next.js page.
4. Content. Photos of the shop and workshop, service descriptions, opening hours and brands.
5. Launch. Redirects, Search Console, analytics, and a map listing that matches the site exactly.

Step 03 runs 3 to 6 weeks and step 04 runs 6 to 12 weeks, counted from the end of scoping. The part that waits on you is photography and the service list, so start while the workshop is quiet and count back from the season you want to be ready for.

When to spend less

• If the workshop is the business, a step 02 mini-site at EUR 900 to 1.500 with a working enquiry form beats a bigger site carrying a stock page nobody updates.
• Leave the checkout out until packing and posting have an owner with a name.
• If you already sell through a marketplace and it works, keep it there. The site's job is local search, the workshop and the door.
• Take SEO foundation once, at EUR 450 to 750, before committing to anything monthly.

Questions bike shops ask

Do we actually need a webshop?

Only if you have something worth shipping and someone to ship it. A checkout is step 04 at EUR 3.500 to 7.500, and a reserve and collect form on step 03 may already cover what you had in mind.

Can customers book a repair slot themselves?

Yes. On step 03 it is a booking form with a date and a confirmation, inside the EUR 1.500 to 3.500 build. Live workshop capacity, with a mechanic login and a queue, is a step 04 application, and it earns its place when the phone is the bottleneck rather than the diary.

Can the site show what is in stock?

If your point of sale can export stock, yes, as a step 04 integration. If it cannot, show the ranges and brands you carry on step 03 and keep the promise general enough to stay true.

Who owns the site, and where does it live?

You own the code, the repository and the database. Hosting is agreed per project, so where the site runs is decided with you at scoping. Nothing in the build ties you to us.

Tell us what the workshop needs, what your till system can export, and whether anything really has to ship. We will tell you which step that is and what it costs. Start here.